Slow News Day: IBM Wants Your Help To Decide About ‘Decide’ (Survey on New Technology Names)

Found on an IBM WebSphere Web site. You, yes YOU!!! can help name IBM’s new technology, via a very brief survey (see below).

Took the survey and voted on these names and terms for the new technology. Believe it or not, these are the real terms they wanted my opinion on:

  • Workload-Aware Platform (zzzzzzzzzzzzzzz)
  • Business Technology Platform (true or false: IBM does employ Marketing people)
  • Externalize (really?)
  • Engage (Lt. LaForge, did you hear me?)
  • Optimize (There’s one I haven’t heard before)
  • Decide (Are these the same people in charge of IBM i marketing?)

Kind of makes you wonder how they managed to come up with the name PureSystems (no, don’t answer that).

The amazing thing is that this is a multi-gazillion dollar company and they’re asking me for opinions on whether to use the word ‘Decide’ for a new product?

I got a hunch their Ad Agency isn’t Sterling, Cooper, Draper, Price. I’m also guessing Watson didn’t come up with these terms.


They could learn a few things from Angus.

So, anyhow if you want to voice your opinion on “….what IBM should name a new technology platform that allows users to adapt technology workloads to engage with customers and partners across multiple channels such as mobile, cloud, and social,” Click here to take the survey now!  You could win a $50 gift card.


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About Joe Hertvik

Joe is the owner of Hertvik Business Services, a service company providing written white papers, case studies, and other marketing content to computer industry companies. He is also a contributing editor for IT Jungle and has written the Admin Alert column for the past ten years. Follow Joe Hertvik on Twitter @JoeHertvik. Email Joe for a free quote on white papers, case studies, brochures, or other marketing materials.
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