Category Archives: Marketing materials

Editing LinkedIn Headlines to Showcase Your Personal Brand

linkedin official icon

You can edit your LinkedIn headline to add statements, mini-ads, SEO keywords, or other content that showcases your personal brand Continue reading

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We’re Making Stew: Guidelines for Serial Blogging

One of my editors gave me a great piece of advice one day regarding writing and blogging. He said (and I paraphrase):

stew pot

We’re making stew when we publish. Sometimes the reader gets a nice big piece of steak for an article. Sometimes she gets a carrot and sometimes it’s a potato. We mix it up and give the pub a great flavor so there isn’t too much of one ingredient or another. Continue reading

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A Quick Marketing Plan for Promoting Content Through LinkedIn & Twitter

As a follow-up to my article on Five Simple Ways to Promote a Blog Post, a customer emailed me and asked me for ideas on how to market a new white paper. To that end, here’s a quick marketing plan … Continue reading

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Cross-Company Marketing Pieces for the Technical Marketplace

tracks crossingThere are a lot of benefits when companies partner together to get more value for their promotional pieces by producing cross-company marketing materials. Continue reading

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Five Simple Ways to Promote a Blog Post

Being a writer, marketer, and blogger, I’m always interested in the best ways to promote content: to put it out in front of the people I’d like to see read it. I look at every new blog post and article … Continue reading

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What is a White Paper?

“White papers are a time-tested format for long-form copy that combine expository and persuasive writing, whose roots go back more than 100 years and whose future stretches ahead for as long as companies sell anything new, complex, and expensive that … Continue reading

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This Month at Hertvik Business Services

Hertvik Business Services produces articles, tips, white papers, case studies, and all kinds of marketing material for the computer industry. We also offer personal services such as seminars, podcasts, and Webinars from founder and owner Joe Hertvik and other IT … Continue reading

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