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We’re Making Stew: Guidelines for Serial Blogging

One of my editors gave me a great piece of advice one day regarding writing and blogging. He said (and I paraphrase):

stew pot

We’re making stew when we publish. Sometimes the reader gets a nice big piece of steak for an article. Sometimes she gets a carrot and sometimes it’s a potato. We mix it up and give the pub a great flavor so there isn’t too much of one ingredient or another. Continue reading

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